Real estate marketers and agents alike should be including these types of content in their overall marketing approach. Shutterstock The real estate world has changed drastically over the last few decades. While the industry has evolved more slowly than many other sectors, this makes it the perfect industry for innovative
The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to share it with your audience. Whether you’re announcing your latest blog post, or promoting your plush new room upgrades, promoting
Finding online success for a small business involves a comprehensive and methodical marketing strategy that uniquely combines search engine optimization and search engine marketing. I have found that incorporating both SEO and SEM can provide substantial digital growth and success for small businesses in any industry. SEO Versus SEM The
If you’ve been actively marketing your business online, you’ve probably heard of both local SEO and organic SEO. But you might find yourself wondering what the difference is between the two. In this post, we’re going to walk you through the difference between local SEO and organic SEO as
Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which leads to diverse partnerships and content opportunities. But when it comes to measurement, a standard for local reach is difficult to maintain. When we started local sponsorship programs at our company, we used website
The surging popularity of bitcoin and cryptocurrencies offers a vision of a more efficient world where individuals can deal directly with each other without trusted centralized institutions. That’s the positive narrative, but technology has promised many things in the past, only for them to either fail or take a lot longer
Why MICRO-INFLUENCER Marketing is ‘The Game’ in 2018. Influencer marketing on Instagram is now a billion dollar industry With more than 700 million people scrolling through their feed each month, prices have been hitting serious highs. According to Forbes, an account with over a million followers can earn upwards of $50k
Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That trend is likely to continue in the coming years. And maybe you’re part of it.
PR firms are smack at the center of the transformation, capitalizing on their ability to develop viral storytelling by growing their creative and production capabilities Praytell Films (http://praytellfilms.com) snapshot (Jan. 8. 2018) PR agency Praytell launched its own studio Praytell Films, and has produced digital ads for companies like Zappos.
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Press releases can get overlooked by marketing agencies who manage the SEO of their client’s websites. What 7 things can you do with them? When it comes to marketing techniques, all you have to do is go on Facebook to see the next inspirational entrepreneur who will give you the
Are you on Facebook as much as you were last year? Most people I know don’t use it as much anymore. Why? Do you use Facebook as much as you did last year? Have you been slowly finding yourself logging on for a few minutes, only to be turned off by